𧩠Project Management SaaS Case Study
We Helped This SaaS Brand Overtake a Crowded Market By Building 90+ High-Authority Links
A case study showing our outreach-first backlink program that enabled a project management SaaS to close the authority gap and improve rankings across highly competitive global SERPs.
- Organic traffic increase
- 88%
- Months Time Span
- 9
- Domain Authority Increase
- 12
π About the Client
Our client is a SaaS company offering project management and task collaboration tools. While the platform served users worldwide, it wanted to strengthen its presence in the Middle East and improve global rankings for highly competitive keywords.
The product already had strong features and a solid marketing funnel, but without backlinks from high-authority sites, it struggled to rank against long-established competitors.
β°οΈ The Challenge
- Crowded niche β Project management is one of the most competitive SaaS markets, dominated by global players with massive budgets.
- Comparison keywords β Terms like "best project management software" and "Trello alternative" are backlink-heavy and extremely competitive.
- Authority gap β The client had great content and features but lacked backlinks to support rankings in global SERPs.
π― Our Strategy
- Competitor backlink analysis β We analyzed major SaaS competitors like Trello, Asana, and Monday.com to identify where their links were coming from.
- Targeting authority niches β We prioritized placements in:
- Tech & productivity blogs (relevant for SaaS reviews and tool roundups).
- Business and startup publications (covering workplace efficiency, remote work, and scaling tools).
- Integration-related content (articles covering SaaS tool integrations, where we could secure contextual mentions).
- Outreach-first approach β Our role was to prospect, qualify, and secure placements, while the client's in-house team handled content creation.
- Focus on DR and traffic trends β Every site was filtered to ensure DR 40+ and positive traffic growth, protecting long-term SEO health.
π The Results
Organic Visibility Growth
Increase in organic traffic in the 9 month period
Increase in keywords ranked for on google in the 9 month period
π§ Key Takeaway
In saturated SaaS markets, backlinks are often the deciding factor between ranking on page two or breaking into the top results. By reverse-engineering competitor strategies and securing 90+ high-authority backlinks across tech, productivity, and startup publications, we helped this SaaS brand close the authority gap and establish itself as a viable alternative to global players.
Do you want results like these?
Let's discuss how we can help your business achieve similar growth through strategic backlink building and SEO optimization.