π Beauty E-Commerce Case Study
How I Secured 60 Backlinks For This Beauty Brand Increasing Their Organic Traffic By 71%
A case study showing our strategic backlink building approach that transformed a beauty e-commerce website's authority and traffic in the Egyptian market. The client's goals were to strengthen domain authority, compete against established beauty giants, and unlock further growth in a highly competitive industry.
- High DR Links Built
- 60+
- Months Time Span
- 6
- Domain Authority Increase
- 14
π About the Client
Our client is an e-commerce shop specializing in makeup and beauty products. While their primary market is Egypt, they also ship to other Middle Eastern countries. The brand had a strong product offering and in-house content team but needed a way to strengthen domain authority and compete in a highly competitive industry.
The site was already generating traffic before we started, but the challenge was climbing higher in the rankings against established beauty giants and unlocking further growth.
β°οΈ The Challenge
- Competitive market β Beauty and makeup is one of the most competitive niches in Egypt and the wider region, making organic growth difficult without high-quality backlinks.
- Authority gap β Competing brands already had established backlink profiles, which meant the client had to work harder to catch up.
- High standards for relevance β To protect brand credibility, only highly relevant beauty and lifestyle websites could be targeted.
π The Results
Traffic & Revenue Impact
Authority & Link Growth
Backlink Profile Growth
- Starting backlinks (DA 50+):18
- Final backlinks (DA 50+):81
- New backlinks:63 links
Domain Authority Growth
- DA Before23
- DA After37
- DR Increase14
Key Takeaway
For a beauty brand in a crowded market like Egypt, strong content alone is not enough. By strategically prospecting opportunities in beauty, makeup, skincare, and lifestyle niches, and securing 40+ backlinks from DR 50+ domains, we helped the client double their traffic within 6 months and compete effectively against larger, more established brands. The increase in keywords the site ranks for is crucial for expanding reach and driving revenue growth, as it opens up more opportunities to capture search traffic across different user intents and purchase stages.
Check out the increase in keywords ranked for in just 6 months!
π― Our Strategy
- Backlink opportunity hunting β We focused exclusively on prospecting and securing backlinks, while the client's in-house copywriter produced the content.
- Targeting core niches β Beauty and makeup blogs were the main priority, but we also expanded into skincare blogs (closely tied to cosmetics, high authority in the region) and lifestyle & wellness sites (broader but still relevant to beauty audiences).
- Competitor benchmarking β We analyzed competing e-commerce shops in Egypt to identify missed opportunities and replicate high-performing links.
- Selective outreach β Every opportunity was vetted for authority (DR 50+), organic traffic trends, and spam score, ensuring long-term safety.
Do you want results like these?
Let's discuss how we can help your business achieve similar growth through strategic backlink building and SEO optimization.