How I Helped This Coupon Site Dominate Google AI Overview in The Gulf in Just 8 Months

📋 About the Client

Our client is a coupon and discount website serving Saudi Arabia and the wider Middle East. The platform provides updated coupon codes for categories including tech, fashion, beauty, groceries, and more.

When we started working together, the site was already doing well in its market. What it needed was a stronger backlink profile and a more strategic approach to unlock its full potential and drive even more revenue.

⛰️ The Challenge

• Broad industry scope – Coupons touch every niche, which made it hard to create a highly targeted backlink strategy.
• Low-quality opportunities – Many coupon-related sites had high spam scores or declining traffic, so we had to carefully avoid them.
• AI Overview visibility – The client wanted to appear in Google's AI Overview, which required experimenting with new angles.

📈 The Results

Traffic & Revenue Impact

42%

Monthly Traffic Increase

61%

Revenue Growth

1.4x

Conversion Rate Improvement

Below is an example of one of the placements that made it into AI Overview:

🎯 Our Strategy

• Competitor backlink analysis – Rivals had weak backlink profiles, which meant we could quickly surpass them with quality links.
• Focus on revenue-driving niches – Beauty, fashion, and lifestyle were prioritized since they delivered the most revenue.
• Prospecting and outreach – We researched, qualified, and secured placements; the client's in-house team handled content.
• Avoiding toxic domains – Filters were applied to keep the backlink profile clean.
• Targeting AI Overview – We tested different outreach and content approaches until we earned placements that allowed the client to begin showing in Google AI Overview (And Chat GPT).